Who’s the Middleman in Your Online Presence?

Let me ask you a question: Who’s managing your online presence?

Are you DIYing your website, branding, and messaging?

Did you hand it all off to an agency?

Or is it somewhere in between—a mix of guesswork and hired help?

If your answer is anywhere between “DIY” and “I guess it’s working,” you’re leaving money on the table.

Here’s why: your website, branding, and marketing are often your customer’s first impression. And if they don’t immediately communicate the value you bring, you’re losing opportunities.

The Common Problems I See in Branding and Marketing

Most business owners either:

1. Spend too little on their online presence because they’re afraid of wasting money, OR

2. Spend too much, outsourcing everything to agencies without clear direction.

Both approaches lead to the same issues:

Websites that look great but don’t convert.

Branding that doesn’t speak to the target customer.

Messaging that confuses or fails to connect.

I see these gaps all the time:

Headlines that don’t hook your audience.

Websites that focus on features instead of benefits.

Offers buried behind jargon or unclear CTAs.

These problems aren’t always obvious when you’re inside the business, which is why you need someone who can step in, critique your entire presence, and make it work for your customers—and your sales.

What I Bring to the Table

Let me be clear: I’m not here to build your website from scratch or redesign your logo. Although I can definitely do that if you want to and need a rebrand.

What I bring is strategy, creativity, and clarity.

Here’s what I do:

- Pull apart your website, branding, and messaging to show you what’s working and what’s not.

- Critique every detail to ensure your target customer feels like your solution is for them.

- Refine your messaging so it’s clear, sharp, and aligned with your goals.

- Help you position yourself as the go-to expert in your niche.

I naturally thrive in areas like:

Branding and packaging.

Lead magnets and sales offers.

Messaging, copywriting, and expert positioning.

Editing, graphic design, and strategic planning.

In short: I look at the big picture of your business to make sure your online presence is actually working as hard as you do.

Why a Minimal Viable Presence Isn’t Enough

I’m a huge believer in starting with a minimal viable product and even a minimal viable online presence.

When you’re starting out, your goal is to test ideas and get in front of your audience quickly. Fancy websites and branding can wait. But at some point, you’ll hit a ceiling—and this is where strategy becomes non-negotiable.

You need to:

Understand how your target customer thinks, feels, and makes decisions.

Refine your branding and messaging so it speaks directly to their needs.

Build a system that turns visitors into customers—every time.

This doesn’t happen by accident, and it doesn’t happen with a DIY approach forever.

My 1-on-1 Approach: Your Personal Marketing Department

When we work together, I don’t just “audit” your marketing and send you a report.

I step into your business as your personal marketing department for a deep dive into:

1. Who you’re trying to reach and what they care about most.

2. What your branding, website, and messaging communicate today (and where they’re missing the mark).

3. How to align your offers, design, and messaging so they stand out and convert.

By the time we’re done, you’ll have a clear, strategic roadmap to take your marketing to the next level—without wasting time or money on guesswork.

Why This Approach Works

Most agencies churn out templates and cookie-cutter strategies that don’t consider your unique goals or audience.

My approach is different. I work 1-on-1 with you to:

- Simplify your marketing so you know what to focus on first.

- Refine your message so your audience immediately feels connected to your offer.

- Position you as the obvious choice in your niche.

This isn’t a quick fix—it’s a deep dive into your brand, your messaging, and your goals.

Final Thoughts

Your online presence is too important to leave to guesswork or generic solutions. Whether you’ve been DIYing it or outsourcing to agencies, now is the time to make sure it’s working as hard as you do.

Let’s dive in, critique your entire online presence, and build a strategy that puts you back in control.

Ready to start? Let’s talk.